starting e commerce

A brief guide to starting an e-commerce fulfilment service

As more and more people shop online, businesses are increasingly moving towards e-commerce and fulfilment services. If you’re taking your business online, there are a few things to consider when getting your products to your customers.

Packaging

Online shopping is becoming increasingly sophisticated, and customers’ expectations in terms of the buying experience have increased. They get the first impression of your brand when your product arrives at their door.

 

The packaging is therefore important. Consider using customized packaging materials like boxes, paper, stickers and tape.

 

However, keep it tight! Distance determines shipping costs, but so too does a product’s weight and size. The smaller and lighter your package is, the cheaper it will be to ship.

 

Shipping rates

When it comes to running an online business, shipping can be a major expense, and if you’re not careful, it can eat away at your profits. Consider shipping rates before you launch your business. You can use any of the following pricing methods:

 

  • Charge a flat rate. Charge a one-time fee covering all your products, but be careful not to overcharge or undercharge. This works well if you have a uniform product line that doesn’t vary in size and weight.

 

  • Use carrier rates. Give shoppers real-time fees for carriers such as Canada Post or UPS. Many e-commerce platforms put these live pricing options on their website.

 

  • Provide free shipping. Customers love free shipping. However, in reality, shipping is never free, so you’ll need to add your shipping costs to the price you charge for your products.

 

Transporting your products

You’ll need either boxes or envelopes to ship your items safely. Boxes and envelopes can be padded or unpadded. Poly envelopes are an excellent choice for delicate items as they’re lightweight and can be adjusted to different volumes and weights.

 

Weighing your product

You’ll need to buy a bench scale or shipping scale to weigh your products before you ship them.

Your scale should be able to measure items in kilograms, ounces and pounds. Some scales operate on battery power, so look for one with an AC adaptor. Moreover, ensure the scale is approved for legal trade by Measurement Canada.

 

Scale rental and sales in Alberta

If you need assistance selecting a scale for your business, Accurate Western Scale Co. Ltd. can help. Our scales comply with all relevant codes and standard, Measurement Canada sanctions us to certify scales as legal for trade under Canada’s Weights and Measures Act. We serve clients in Calgary, Edmonton, Red Deer, Swift Current and surrounding areas. Contact us today to see how we can help with your new online business.

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